Our team is leading a variety of behavioural science initiatives across government.
Applying Behavioural Science to the COVID-19 Response
In March 2020, Impact Canada launched a program of applied research grounded in Behavioural Science (BeSci) to help support the Government’s response effort in accurately and effectively promoting the behaviours recommended by public health experts to reduce the spread of COVID-19 in Canada. At that time, the behaviours that public health experts were urging Canadians to practice included staying home when sick and frequent hand washing. Now, over one year later, increasing uptake of COVID-19 vaccines and combating the rampant spread of misinformation are newer aspects of the continued response effort with deep - and increasingly complex - behavioural roots.
The Program of Applied Research on Climate Action in Canada
In September 2021, in partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) will apply behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action.