Impact Canada

COVID-19 Snapshot Monitoring (COSMO Canada)

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Implementing the WHO Behavioural Insights tool on COVID-19 to inform response efforts, including policy, interventions and communications.

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To support federal response efforts, Impact Canada is leading the implementation of the World Health Organization (WHO) Behavioural Insights (BI) Tool on COVID-19 in the Canadian context. This work is being led in collaboration with the Public Opinion Research Team within the Privy Council Office’s (PCO) Communications and Consultation Secretariat, which supports the Prime Minister’s Office in coordinating government communications in accordance with key priorities.

Insights garnered will inform the federal response to COVID-19, enabling whole-of-government decision making to meet the specific, changing needs of citizens. Data visualizations will also be published here for citizens and organizations alike to keep a pulse on evolving, nationwide trends.

Data Collection Waves

  • Wave 1: 2,023 Canadians surveyed between April 11 and 15, 2020 [see results]
  • Wave 2: 2,098 Canadians surveyed between April 21 and 25, 2020 [see results]
  • Wave 3: 2,000 Canadians surveyed between May 5 and 10, 2020 [see results]
  • Wave 4: 2,152 Canadians surveyed between May 27 and June 1, 2020 [see results]
  • Wave 5: 2,169 Canadians surveyed between June 23 and June 28, 2020 [see results]
  • Wave 6: 2,141 Canadians surveyed between July 17 and July 22, 2020 [see results]
  • Wave 7: 2,129 Canadians surveyed between August 13 and August 17, 2020 [see results]
  • Wave 8: 2,117 Canadians surveyed between September 11 and 15, 2020 [see results]
  • Wave 9: 2,055 Canadians surveyed between November 2 and 9, 2020 [see results]
  • Wave 10: 2,125 Canadians surveyed between December 16 and 22, 2020 [see results]
  • Wave 11: 2,037 Canadians surveyed between February 9 to 16, 2021 [see results]
  • Wave 12: 2,070 Canadians surveyed between March 17 to 24, 2021 [see results]


Advisory bodies

World Health Organisation, Impact Canada, Privy Council Office Public Opinion Research, and Canadian academic advisory committee with experts in public health, behavioural science and epidemiology.


Both quantitative and qualitative questions to examine citizens’ perceptions of risk; trust in health authorities and recommendations; acceptance of recommended behaviours; barriers/drivers to recommended behaviours; knowledge and misperceptions; and stigma.

Data collection

Approximately 2000 participants; consisting of 50% women and 50% men for each age group (18 to 34; 35 to 54; 55+) and for each region; data will also capture citizens’ employment status pre and post COVID-19, level of education and size of community; collected through a rolling poll with 6 waves of data collection between April and June.

Data Analysis

Exploratory data analyses examining descriptive & inferential statistics to be conducted by IIU to identify emerging trends.


Publishing on Impact Canada website, sharing with Government of Canada and the Province/Territory communities.

Frequently Asked Questions

  • What is the overall purpose of the study?

    To use data collected from an online survey to inform COVID-19 outbreak response efforts, including policy, interventions and communications.
  • What is the focus of the study?

    Overall, research questions relate to:

    • How changes in risk perceptions may relate to knowledge and misinformation;
    • Whether participants report that they are aware of specific response measures and whether being aware of them influences risk perceptions;
    • Whether risk perceptions are related to preparedness and the use of protective behaviours;
    • Knowledge and misinformation about preparedness and preventive measures and whether the level of knowledge is related to certain sources of information; and
    • Reactions to announcements and programs from the Government of Canada to help combat the COVID-19 outbreak, and its associated effects.
  • How is the study being carried out?

    A 15 minute web survey will be issued every 14 days to a group of randomly recruited adult Canadians (18 years of age and older). The same participants will be interviewed each time. New participants will only be added when an original participant stops participating. The group of participants will consist of 50% women and 50% men for each age group (18 to 34; 35 to 54; 55+), and for each region:

    • Atlantic Canada (Newfoundland, Prince Edward Island, Nova Scotia, New Brunswick);
    • Quebec;
    • Ontario;
    • Manitoba/Saskatchewan;
    • Alberta/Northwest Territories;
    • British Columbia/Yukon.

    Participants will be informed of their rights under the Privacy Act, Personal Information Protection and Electronic Documents Act and Access to Information Act. These rights will be protected throughout the research process.

  • Where can I find the study protocol?

    The study protocol and adapted questionnaire is published on the PsychArchives repository, as recommended by the WHO.
  • Where can I find the results?

    Results will be published as they become available (without disclosing data provided by each participant), in the form of tables and figures, following collection and analysis, on the Impact Canada website for Canadians to view.

Sign up for updates!

Use the form below to sign up and receive updates when new data sets are available:

Study details


To inform COVID-19 outbreak response efforts, including policy, interventions and communications.


An online panel of Canadian participants from across the country will be completing a 15 minute survey every 2 weeks.

Contact Us

For more information, contact the Impact and Innovation Unit of the Privy Council Office.