Alyssa Whalen

Alyssa is a Senior Advisor on the Behavioural Science team in the Impact and Innovation Unit at the Privy Council Office, Government of Canada. In this role, she applies principles and methods from Behavioural Science and other human-centred approaches to address complex policy and program challenges. Since joining the IIU in 2018, Alyssa has been a central contributor to the growth of the Behavioural Science team and the success of numerous priority-driven projects, including research supporting the Government’s response to COVID-19.

Prior to joining the Government of Canada, Alyssa researched and studied at Queen’s University, concentrating in consumer behaviour and decision-making research. She holds a Master of Science in Marketing and an Honours Bachelor of Arts in Psychology from Queen's, as well as certificates in Business and Social Impact.