Behind the scienceA multidisciplinary team of scientists and practitioners
The BeSci team was established in 2015, and has been growing the practice of BeSci across the Government of Canada (GC) ever since.
Today, our team is composed of a central team of researchers housed in the Privy Council Office and multiple Behavioural Science Fellows who are embedded within line departments. Our Fellows support the integration of BeSci insights and methods into priority program and policy areas within each of their departments.
While our team members have diverse academic backgrounds and an array of methodological specialties, we all share a passion for understanding human behaviour and using that understanding to drive change. Combining our knowledge of the literature with cutting-edge research and experimentation practices is what we do best.

Dr. Lauryn Conway
Senior Lead, Behavioural Science
Dr. Lauryn Conway

Dr. Lauryn Conway
Senior Lead, Behavioural Science
Dr. Lauryn Conway is the Lead of Behavioural Science at the Impact and Innovation Unit within the Privy Council Office. In this role, she provides strategic oversight and direction for central team projects and initiatives, applying insights and methodologies from the behavioural sciences to help improve policy, programs and service delivery across the Government of Canada.
Previously, Lauryn was an Impact Canada Fellow at the Public Health Agency of Canada where she focused on dual population health aims of preventing chronic disease and reducing health inequalities. Lauryn holds a Master’s degree in Educational Psychology, Human Development from McGill University and a PhD in Psychology from the University of Toronto.
As an academic and applied practitioner working across public and social sectors, Lauryn has worked passionately on the application of behavioural science and experimentation to domestic and international policy and program design with a subject matter focus on health and wellbeing. She also has experience consulting for intergovernmental bodies and not-for-profit research institutes in the areas of educational policy and government-sector relations.

Jessica Leifer
Senior Lead, Behavioural Science
Jessica Leifer

Jessica Leifer
Senior Lead, Behavioural Science
In this role, she is responsible for leading the Behavioral Science team’s collaborations with federal departments and external partners to apply BeSci insights to improve the impact of various government programs and policies.
Prior to joining the Privy Council Office, Jess worked for a U.S.-based BeSci organization where she managed a large portfolio of projects applying BeSci insights to improve health and well-being, combat poverty and inequality, and build financial capability in partnership with governments, non-profit organizations, and businesses locally and internationally. Jess also worked as an Social Impact Bond Fellow for the MaRS Centre for Impact Investing where she advised non-profit organizations interested in developing social impact bonds and innovative finance programs.
Jess received her Master in Public Policy from the Harvard Kennedy School of Government and her Bachelor of Arts in Psychology from the University of Pennsylvania. While at Penn, she researched self-control and willpower with Dr. Angela Duckworth. Jess is passionate about experimentation, and using data and evidence about what works to drive innovation and demonstrable social impact.

Daniel Almeida
Behavioural Science Fellow, Public Health Agency of Canada
Daniel Almeida

Daniel Almeida
Behavioural Science Fellow, Public Health Agency of Canada
Prior to earning his Ph.D. in neuroscience at McGill University, Daniel completed a B.Sc. (Hons) with High Distinction in Physiology and Psychology at the University of Toronto. Daniel’s doctoral work utilized post-mortem human brain samples coupled with psychological autopsies rich with information, to understand the long-term impacts of childhood abuse on the human brain. His work, specifically, investigated epigenetic mechanisms underlying the link between childhood abuse and suicide. Daniel brings to the impact fellowship program a long history of collaborating with researchers, citizen scientists and science advocates passionate about advancing our understanding of the brain.

Matthew Blackshaw
Behavioural Science Fellow, Agriculture and Agri-Food Canada
Matthew Blackshaw
Matt is a Behavioural Science Fellow at the Impact and Innovation Unit of the Privy Council Office.
Prior to the Fellowship, Matt has spent most of his career working in non-partisan roles in and around democratic institutions. Most recently, he worked as an Analyst at the Library of Parliament, where he provided custom research on social policy and economic issues to MPs and Senators.
Matt earned his Bachelor’s degree at McMaster’s Arts and Science Program, and he holds a Master’s in Public Policy and Administration, with a specialization in Data Science, from Carleton University.

Sofia Deleniv
Behavioural Science Fellow, Environment and Climate Change Canada
Sofia Deleniv

Sofia Deleniv
Behavioural Science Fellow, Environment and Climate Change Canada
Sofia is an applied behavioural scientist working with the Impact and Innovation Unit of the Privy Council Office and Environment and Climate Change Canada on helping Canada meet its ambitious greenhouse gas emissions targets.
Sofia received her doctorate in neuroscience from the University of Oxford in the United Kingdom, where she studied the brain mechanisms of perception and decision-making. Prior to joining the Impact and Innovation Unit, she held applied behavioural scientist positions at consulting firm BEworks and, more recently, the Canadian office of The Behavioural Insights Team. There, she worked on applying behavioural insights to challenges ranging from COVID-19 vaccine uptake to financial app regulation and mental illness diagnosis.

Dr. Amanda Desnoyers
Behavioural Science Fellow, Employment and Social Development Canada
Dr. Amanda Desnoyers

Dr. Amanda Desnoyers
Behavioural Science Fellow, Employment and Social Development Canada
Amanda is a Behavioural Scientist and Fellow at the Impact and Innovation Unit located in the Privy Council Office. Her current placement is with Employment and Social Development Canada within the Canadian Education Savings Program where she is exploring how behavioural science can be used to help increase awareness and decrease barriers to accessing educational savings incentives such as the Canada Learning Bond.
Prior to this current role, Amanda supported the Government of Canada’s response to COVID-19. Specifically, she supported the COVID-19 Snapshot Monitoring in Canada (COSMO) longitudinal study that surveyed Canadian’s on their perceptions, knowledge, attitudes, and behaviours surrounding COVID-19.
Amanda has a Masters degree in Experimental Psychology from Laurentian University and in 2018 earned a Ph.D. in Social Psychology from Wilfrid Laurier University where she studied mindfulness and its impact on mental health.

Dr. Nicholas Diamond
Behavioural Science Fellow
Dr. Nicholas Diamond

Dr. Nicholas Diamond
Behavioural Science Fellow
Nicholas is a Behavioural Science Fellow at the Impact and Innovation Unit. He is using behavioural science and quantitative approaches to understand the problem of misinformation and disinformation, and he will be working with partners at the Public Health Agency of Canada (PHAC) to help with the response to the COVID-19 pandemic.
Prior to this position, Nicholas completed a PhD in psychology at the University of Toronto and a postdoctoral fellowship at the University of Pennsylvania. He investigated human memory using real-world and virtual reality experiments, neuroimaging and electrophysiology, and a focus on age-related memory changes.

Dr. Maral Yeganeh Doost
Behavioural Science Fellow, Natural Resources Canada
Dr. Maral Yeganeh Doost

Dr. Maral Yeganeh Doost
Behavioural Science Fellow, Natural Resources Canada
Maral received her doctorate from the Université Catholique de Louvain, Belgium, in Neuroscience in 2018 and followed this with a postdoctoral position at Montreal Neurological Institute of McGill University in cognitive neuroscience and motivation. Before joining the Fellowship program, she has worked as the behavioural science content creator for a management consulting firm. She has also worked as an independent behavioural science consultant with non-profit organizations.

Kaitlyn Fallow
Behavioural Science Fellow, Natural Resources Canada
Kaitlyn Fallow

Kaitlyn Fallow
Behavioural Science Fellow, Natural Resources Canada
Kaitlyn completed a PhD in Cognition and Brain Sciences in 2021 at the University of Victoria, where she continued her research as a postdoctoral fellow until taking this position. Her work explored some of the basic mechanisms of human memory and how people make memory-related decisions, with particular attention to some of the challenges of analyzing and interpreting data from recognition memory experiments.

Caitlyn Gallant
Behavioural Science Fellow, Public Health Agency of Canada
Caitlyn Gallant

Caitlyn Gallant
Behavioural Science Fellow, Public Health Agency of Canada
Dr. Caitlyn Gallant is a Behavioural Scientist and Fellow within the Impact and Innovation Unit located in the Privy Council Office. In this role, she will provide a behavioural science lens to support the public health research portfolio.
Previously, Caitlyn was a Postdoctoral Fellow at York University in the Developmental Disabilities and Mental Health Lab where she focused on understanding the mental health needs of children and youth with brain-based challenges and the ways mental health services can be optimized to better care for this population. Caitlyn holds a PhD in Psychology from Brock University and has experience conducting applied research with various community-based agencies and advocacy groups.
Dr. Tyler Good
Behavioural Science Fellow, Public Health Agency of Canada
Dr. Tyler Good
Dr. Tyler Good
Behavioural Science Fellow, Public Health Agency of Canada
Tyler is a Behavioural Science Fellow at the Impact and Innovation Unit who will be working with partners at Office of Strategic Policy and Planning at the Public Health Agency of Canada (PHAC). In this role, he will provide a behavioural science lens to many initiatives at PHAC including the governmental response to the COVID-19 pandemic.
Prior to this position, Tyler completed a PhD in psychology at the University of Toronto where he studied the long-term consequences of concussion using large-scale network modeling and multivariate statistical techniques.

Jacob Graham
Behavioural Science Fellow, Environment and Climate Change Canada
Jacob Graham

Jacob Graham
Behavioural Science Fellow, Environment and Climate Change Canada
Jacob is a Behavioural Science Fellow at the Impact and Innovation Unit within the Privy Council Office, where he will be working to bring behavioural science insights to policy spaces.
Jacob holds an honours bachelor’s degree in economics (first class) from the University of Calgary and a master’s degree in economics from the University of British Columbia, where the focus of his education was on applied game theory and consumer theory. His master’s thesis explored the intersection of behavioural economics and labour theory through differential analysis of COVID-19 work-from-home policies. Prior to joining the IIU,
Jacob worked at the Canada Energy Regulator where his research focused on economic analysis of hydrogen as a viable energy alternative for Canadians.

Kathryn Harper
Behavioural Science Fellow, Environment and Climate Change Canada
Kathryn Harper

Kathryn Harper
Behavioural Science Fellow, Environment and Climate Change Canada
Katie is a Behavioural Science Fellow with Impact Canada. She will be working within Environment and Climate Change Canada, helping to apply a behaviour science approach to government communications.
Prior to working with Impact Canada, she worked for a research consulting firm, where she applied her research skills to the development and evaluation of multiple projects addressing public health issues.
Katie obtained her PhD in Psychology (focusing on lifespan development) from Ryerson University in 2021.

Dr. Kyle Hubbard
Behavioural Scientist
Dr. Kyle Hubbard

Dr. Kyle Hubbard
Behavioural Scientist
Kyle is a Behavioural Scientist in the Impact and Innovation Unit at the Privy Council Office, Government of Canada. He works with the IIU’s Behavioural Science Team to expand the Federal Government’s capacity to apply behavioural science (BeSci) to key priority areas including COVID-19 and climate change.
Prior to joining the core Behavioural Science Team in the IIU, Kyle was a Behavioural Science Fellow at Environment and Climate Change Canada (ECCC). During his time at ECCC he led BeSci research to promote pro-environmental behaviour change; applied a BeSci lens to the development of program, policy, and service initiatives; and helped build capacity for using experimentation and evidence-based decision making wherever possible.
Kyle holds a Doctorate of Philosophy (educational psychology) from McGill University.

Arvin Jagayat
Behavioural Science Fellow
Arvin Jagayat
Arvin Jagayat is a Behavioural Science Fellow at the Impact and Innovation Unit within the Privy Council Office. He will be working on applying behavioural science insights to help combat misinformation and disinformation related to the COVID-19 pandemic.
Prior to his current role, Arvin did his PhD in Psychology at Toronto Metropolitan University. His work focused on evaluating design-level interventions for misinformation on social media platforms. This includes leading development of the Mock Social Media Website Tool: open-source research software that is designed to help facilitate experimental, behavioural social media research by simulating interactive social media platforms.

Erik Jansen
Behavioural Science Fellow, Innovation Science and Economic Development Canada
Erik Jansen
Erik is a Behavioural Science Fellow with the Impact and Innovation Unit in the Privy Council Office, where he will apply behavioural science techniques and insights to inform government programs and policies.
Erik received his Bachelor of Arts (Honours) in psychology from MacEwan University and his Master of Arts in social psychology from the University of Waterloo, where he is also completing his Ph.D. in social psychology. During this time, he specialized in goal pursuit, motivation, and self-regulation.

Christine Kormos
Behavioural Scientist
Christine Kormos

Christine Kormos
Behavioural Scientist
Christine Kormos is joining the Impact and Innovation Unit to support on the public health file. She comes to the IIU from her position as a Senior Behavioural Scientist at the BC Behavioural Insights Group.
Christine holds a BSc (Psychology and Biology) from Queen’s University as well as a MSc and PhD in Applied Social Psychology from the University of Victoria, where she applied behavioural insights to address decision-making challenges related to climate change. Christine has also worked previously as a Behavioural Scientist for the BC Ministry of Agriculture, Food and Fisheries, through the Mitacs Canadian Science Policy Fellowship program, as well as a Behavioural Economics Consultant on energy-related projects. Outside of work, Christine enjoys spending time with her partner and young son.

Karissa Leduc
Behavioural Science Fellow, Communications Community Office
Karissa Leduc

Karissa Leduc
Behavioural Science Fellow, Communications Community Office
Karissa is a Behavioural Science Fellow at the Impact and Innovation Unit within the Privy Council Office. She will be working with the Communications Community Office (CCO) on issues pertaining to misinformation.
Karissa completed a Bachelor’s degree in psychology at McGill University and a Master’s degree in learning sciences at Université de Sherbrooke. She is currently finishing her Doctoral degree in Educational Psychology (Human Development) at McGill University. Through her research, she applied behavioral insights to parent communications about cyberbullying, and studied youth social interactions on digital media.
Vivian Li
Behavioural Science Fellow, Natural Resources Canada
Vivian Li
Vivian Li
Behavioural Science Fellow, Natural Resources Canada
Vivian is a Behavioural Scientist partnering with Natural Resources Canada, applying a behavioural science and experimentation lens to education and adoption initiatives around zero emission vehicles.
Prior to joining the Impact & Innovation Unit, she led the research program and consumer insights strategy for multiple leading household brands at Procter & Gamble Canada.
Vivian was a post-doctoral fellow at the University of British Columbia, and holds a PhD in Psychology from Yale University.

Elliot MacDonell
Behavioural Science Fellow, Environment and Climate Change Canada
Elliot MacDonell

Elliot MacDonell
Behavioural Science Fellow, Environment and Climate Change Canada
Elliot is a Behavioural Science Fellow with Impact Canada. He received his Doctorate in Psychology (Social/Personality Concentration) from Brock University in 2021. His academic research focused on the relationship between personality and antisocial behaviours, as well as psychometrics and the challenges of measuring latent constructs.
Prior to working with Impact Canada, Elliot worked as a Research Associate within the Goodman School of Business at Brock University. In this role, he consulted on research examining the challenges faced by refugees seeking asylum in Canada.
Harry MacKay
Behavioural Science Fellow, Public Health Agency of Canada
Harry MacKay
Harry MacKay
Behavioural Science Fellow, Public Health Agency of Canada
Harry is a Behavioural Science Fellow at the Impact and Innovation Unit within the Privy Council Office, where he will work with partners at the Public Health Agency of Canada (PHAC) to bring insights from behavioural science to policy design and implementation.
Harry holds a B.A. in Psychology from St. Francis Xavier University, and a Ph.D. in Neuroscience from Carleton University. Prior to this position, Harry completed a postdoctoral fellowship at Baylor College of Medicine where he studied the role of epigenetic mechanisms in the development of brain and behaviour using genome-wide bioinformatic techniques.

Angela Mastroianni
Behavioural Science Fellow, Public Health Agency of Canada
Angela Mastroianni
Angela is a Behavioural Science Fellow with the Impact and Innovation Unit in the Privy Council Office.
She has a master’s degree in Behavioural Neuroscience from Wilfrid Laurier University. In 2021, she completed a Ph.D. in Behavioural Neuroscience from Wilfrid Laurier University, where she studied food behaviour and cravings.

Anthony Murkar
Behavioural Science Fellow, Public Health Agency of Canada
Anthony Murkar

Anthony Murkar
Behavioural Science Fellow, Public Health Agency of Canada
Anthony Murkar received his PhD from the University of Ottawa (Ottawa, ON) in Psychology with a specialization in Behavioural Neuroscience in 2020, and followed this with a postdoctoral fellowship at The Royal’s Institute of Mental Health Research. He is also a Psychology lecturer at Lakehead University in the areas of psychopharmacology and neuroscience.
Prior to joining the Impact and Innovation Unit, he worked on pre-clinical and clinical pharmacological experiments to discover new treatment strategies for mental health disorders. His work has also focused on the neurological mechanisms behind the memory-altering qualities of medicinal plants.

Jay Olson
Behavioural Science Fellow, Natural Resources Canada
Jay Olson

Jay Olson
Behavioural Science Fellow, Natural Resources Canada
Dr. Jay Olson is a Behavioural Science Fellow at the Impact and Innovation Unit within the Privy Council Office.
He holds a PhD in Psychiatry from McGill University and did his postdoctoral training in Psychology at Harvard University. Jay has developed behavioural interventions targeting a range of topics including medical error, smartphone addiction, behavioural disorders, and jet lag. He hopes to apply his interdisciplinary knowledge to improve the effectiveness and uptake of government programs.

Brian Pereira
Behavioural Science Fellow
Brian Pereira

Brian Pereira
Behavioural Science Fellow
Brian is a Behavioural Science Fellow within the Behavioural Science team at the Impact and Innovation Unit. He will be working on applying behavioural science research in response to COVID-19, including projects related to misinformation and disinformation.
Prior to joining the Fellowship program in April 2021, Brian worked at the Centre for Addiction and Mental Health studying predictors of substance use behaviour in young adult populations.
Brian holds a Master of Science in Neuroscience from Western University and a Bachelor of Science in Psychology from the University of Toronto.

Klajdi Puka
Behavioural Science Fellow, Public Health Agency of Canada
Klajdi Puka
Klajdi is a Behavioural Science Fellow at the Impact and Innovation Unit and the Public Health Agency of Canada. He is also an adjust professor in Epidemiology and Biostatistics at Western University.
Prior to this position, Klajdi was a scientist at the Centre for Addiction and Mental Health (Toronto, Ontario). He has developed and led a prolific research program focused on mental health research and the evaluation of behavioural interventions.
Klajdi holds a PhD in Epidemiology and Biostatistics, and a HBSc in Psychology.

Justin Savoie
Behavioural Science Fellow
Justin Savoie
Justin is a Fellow at the Impact and Innovation Unit using behavioral science to effectively support Canada’s response to misinformation and disinformation. Justin is a PhD candidate in Political Science at the University of Toronto where his academic interests center on the use of technologically and computationally enabled methods to study public opinion, political behaviour, and Canadian politics. In addition to his academic work, Justin has been involved for several years in a Lead role in data science with Vox Pop Labs, a social enterprise building survey-based web applications fostering democratic engagement that have been used by millions across the world.

Colin Scott
Behavioural Science Fellow, Communications Community Office
Colin Scott
Colin is an academic and applied social research practitioner working at the intersections of psychology and political science. His research focuses on intergroup relations, migration and settlement, and civic engagement.
Prior to joining the Impact and Innovation Unit as a Behavioural Science Fellow within the Privy Council Office, Colin worked as a lecturer, consulted for non-profit organizations and research groups in Canada and Latin America, and has published academic research on issues related to diversity, inclusion, and civic engagement.
Colin is a Postdoctoral Fellow at Concordia University and holds a Ph. D in Political Science from McGill University, as well as Masters’ degrees in Psychology (University of Guelph) and Political Science (Memorial University of Newfoundland).

Dhawal Selerka
Behavioural Scientist
Dhawal Selerka

Dhawal Selerka
Behavioural Scientist
Dhawal is a Behavioural Scientist with the Impact and Innovation Unit, Privy Council Office, Government of Canada. He is responsible for applying insights from the behavioural sciences (e.g. social psychology, cognitive sciences, etc.) across a range of files, including how the government communicates with its citizens, using experimental methods and techniques.
Prior to working with the core team at the IIU, Dhawal was placed at Transport Canada to help apply behavioural science across numerous programs and domains, including boating safety, organizational safety, and policy formulation.
Prior to his current role, Dhawal was a graduate student with the University of Toronto where he received a Master of Arts (Psychology)

Annabel Sibalis
Behavioural Science Fellow, Innovation Science and Economic Development Canada
Annabel Sibalis
Annabel is a Behavioural Science Fellow working within the Public Health Agency of Canada (PHAC). Her work applies behavioural insights and research expertise to the investigation of mental health and wellbeing outcomes for Canadians.
Prior to this role, Annabel was a Postdoctoral Research Fellow at the Centre for Addiction & Mental Health (CAMH) where she led a community-based research initiative investigating the mental health needs of youth in underserved communities across Toronto.
She received her PhD in psychology from Ryerson University (now Toronto Metropolitan University) in 2021.

Paniz Tavakoli
Behavioural Science Fellow, Public Health Agency of Canada
Paniz Tavakoli
Paniz Tavakoli received her PhD from the University of Ottawa in Psychology with a specialization in Cognitive Neuroscience in 2017. She then completed two postdoctoral fellowships at the Children’s Hospital of Eastern Ontario (CHEO) and McMaster University. During this time, her research focused on using neuroscientific techniques to predict mental health outcome in adolescents with mental health disorders and to predict prognoses in comatose patients. Paniz is also a lecturer at the University of Ottawa, teaching courses in psychology and neuroscience.
Prior to joining the Impact and Innovation Unit, Paniz worked as a researcher at the Royal’s Institute of Mental Health Research and as a Policy Analyst at the Public Health Agency of Canada.

Kaian Unwalla
Behavioural Science Fellow, Environment and Climate Change Canada
Kaian Unwalla
Kaian is a behavioural science Fellow working with the Impact and Innovation Unit of the Privy Council Office in the Environment and Climate Change department.
Kaian received her PhD in psychology from McMaster University. She investigated how we represent our bodies, and how our bodies interact with our surroundings. Prior to this position, she worked as a behavioural scientist at a market research firm providing actionable insights to help businesses address their challenges and questions.

Thomas (Tom) Vargas
Behavioural Science Fellow, Public Health Agency of Canada
Thomas (Tom) Vargas

Thomas (Tom) Vargas
Behavioural Science Fellow, Public Health Agency of Canada
Tom is a Behavioural Science Fellow at the Impact and Innovation Unit, where he will support efforts to integrate behavioral science and public policy.
Prior to this position, Tom completed a PhD in political science from the University of Minnesota and a postdoctoral fellowship at McMaster University. His fields of study were comparative public policy and quantitative methodology. Before graduate school, he worked at the Abdul Latif Jameel Poverty Action Lab (J-PAL) helping to translate academic research into public policy action.
He earned a Master’s in Public Policy from the College of William & Mary, and an undergraduate degree from Georgetown University.

Sarah Wall
Behavioural Science Fellow
Sarah Wall

Sarah Wall
Behavioural Science Fellow
Sarah Wall is a Behavioural Science Fellow at the Impact and Innovation Unit within the Privy Council Office. She will also be working within the Public Health Agency of Canada to support the application of Behavioural Science and experimental methods to their continued response to COVID-19.
Sarah is educated at Wilfrid Laurier University where she earned her Master’s degree in social psychology, and is working concurrently on completing her Doctorate in social psychology, with a focus on motivation and decision-making in close relationship domains.

Michael Weiss
Behavioural Science Fellow, Environment and Climate Change Canada
Michael Weiss
Michael is a Behavioural Science Fellow at the Impact and Innovation Unit.
Prior to this position, Michael was a postdoctoral fellow at the University of Montreal. His academic work explored cognition of music with a focus on how musical capacities develop, using a variety of computational, behavioural, and neuroscientific methods. He received a PhD in Psychology from the University of Toronto.

Nick Thompson
Research Associate
Nick Thompson

Nick Thompson
Research Associate
In this role, he executes statistical analysis to generate policy insights targeted at assisting the Government of Canada’s COVID-19 response. In addition to his work with the Privy Council Office, Nick is currently completing a Master of Public Policy at the University of Toronto’s Munk School of Global Affairs and Public Policy. Before joining the Impact and Innovation Unit, he was a Research Associate at the Munk School’s Policy, Elections and Representation Lab where he helped launch a dashboard visualizing data on jurisdiction-level policy responses to COVID-19. Nick holds a Bachelor of Arts (Honours) in Political Studies from Queen’s University.
Currently Most Interested in… The application of Python to problems requiring statistical analysis. In particular, the use of Python to engage in automated approaches to analysis and large-scale data manipulation.

Alyssa Whalen
Advisor
Alyssa Whalen

Alyssa Whalen
Advisor
Alyssa is an Advisor on the Behavioural Science team in the Impact and Innovation Unit at the Privy Council Office, Government of Canada. In this role, she applies principles and methods from Behavioural Science and other human-centred approaches to address complex policy and program challenges across the Government of Canada. During Alyssa’s time at the IIU, she has carried out numerous priority-driven projects as an applied researcher, and played a leading role in scoping and coordinating the team’s program of Behavioural Science research supporting the Government’s response to COVID-19.
Prior to joining her current role, Alyssa researched and studied at Queen’s University, concentrating in consumer behaviour and decision-making research. From Queen’s, she holds a Master of Science in Marketing and an Honours Bachelor of Arts in Psychology, as well as certificates in Business and Social Impact.