From Innovative to Imperative
Evolving the Application of Behavioral Science in the Government of Canada
Impact Canada, Impact & Innovation Unit, Privy Council Office
Evolving the Application of Behavioral Science in the Government of Canada
Impact Canada, Impact & Innovation Unit, Privy Council Office
Not just a moral imperative but integral to effective innovation
Impact Canada, Impact & Innovation Unit, Privy Council Office
As it is for many, reckoning with my own racial, sexual, and religious identity and its impact on my life outcomes is a constant negotiation. Our collective understanding of how and when different identities come together and converge is an exercise that has become an important policy instrument, able to meaningfully foster inclusion, diversity and equity across organization and society. Beyond personal and collective reflection, achieving equity requires systemic change at all levels. My experience of navigating various organizations and communities has shown me that our work toward achieving equity begins with the deliberate choice to challenge old patterns and drive better results. A year ago, I embarked on a unique opportunity with Impact Canada as a Challenge Prize Fellow tasked with designing a new challenge with Agriculture and Agrifood Canada (AAFC).
The government of Canada has adopted iterations of the Gender Based Analysis Plus tool to support the development of responsive and inclusive policies, programs, and other initiatives since 1995. GBA Plus is not advocacy, but a process for understanding who an issue affects and tailoring proposed initiatives to meet the diverse needs of the people most impacted, mitigating any barriers which may prevent access to the proposed initiative. Importantly, the “plus” in GBA Plus refers to intersectionality and looks beyond sex and gender to consider other diverse identity factors.
The goal of this piece is not to redefine GBA Plus; the Government of Canada already offers excellent resources and guidance for anyone with different starting points. In this piece, I share my experience of adopting a deliberate equity lens to design a $12 million Agricultural methane Reduction Challenge as a Challenge Prize Fellow. I make the case for why adopting an equity framework in government funding and programming is not just a moral imperative but also an essential ingredient for innovation. My exploration of GBA plus and its rapid application was facilitated by the Impact Canada Challenge methodology which focuses government funding on the achievement of outcomes and enables new ways of working.
In my experience, having previously worked on addressing systemic inequities in the education and humanitarian sector, equity considerations come too late in the process, or they appear as an add-on to a program that has already been designed.
Contrary to traditional funding and programming, challenges come with a tried and tested methodology for development which creates the conditions for undertaking equity building research and implementation. Significant time, resources, and reflection are baked into each stage of the challenge design, starting with the Understand phase. In the Agricultural Methane Reduction Challenge, this is where I spent the most time to not only understand the problem of methane emissions, but how systemic and historical inequities, as well as ongoing barriers to entry into the sector, have resulted in the under-representation of certain groups such as black, indigenous, people of color, and young producers at the innovation table. When my team and I began the Understand phase and conducted rounds of in-depth interviews, a key accountability question we asked ourselves was “who is missing” from our conversations or research sample. By applying reflexivity to our own process and the blind spots within it, we began to pay attention to the complex social, cultural, and economic conditions in which cattle, producers, and methane emissions interact.
Gathering disaggregated data is an important starting point and conducting a data audit of the sector became the critical first step to developing our own contextualized understanding of inequity in the cattle sector. Through continuous inquiry and ‘why’ questions, we realized the dearth of demographic and disaggregated data. The data that we did mine and analyze revealed that of all producers roughly 1.9% are Indigenous farm operators, 2.9% are visible minorities, and 8.6% are youth (40 and under). This investigation into disaggregated data not only revealed the gaps in our datasets but prompted us to develop better data infrastructures within the challenge to collect and prompt this type of data collection. The effort took the shape of developing specific questionnaires that would be embedded in application forms, jury recruitment forms, and plugged into the evaluation framework. We cannot effectively improve outcomes for all if we do not have reliable data to understand some groups.
A key task during the development of the challenge was to develop an integrated GBA plus framework that sits within the wider challenge process to ensure the lessons we were learning were systematically used to inform our challenge prize. To get there, we found success in the following approach to arrive at a framework we could adapt for our challenge and serve as a roadmap for future work:
Drawing on the principle that equity requires sustained commitment, collaboration was prioritized to set the distinct goals for the GBA plus framework. The work is far too important and far too urgent for any one team to do alone.
Challenge prizes are results-based and outcomes-driven funding models where accountability, transparency, and inclusivity are upheld in the low-barrier, jury-led assessment model. By applying a similar approach to building equity within the challenge, we developed targets for each stage of the challenge design and implementation, holding ourselves accountable and ensuring we were on track to deliver results. As a result, our tailored and integrated GBA plus framework for the methane reduction challenge includes measurable outcomes such as:
Despite our best efforts as public servants, systemic inequities and barriers to inclusion prevail and even the best laid plans cannot overcome them fully. Without being paralyzed by this reality, I have found power in acknowledging the limitations of our work, continuously educating myself, hearing from equity deserving groups, and proactively applying an equity orientation to every piece of work both at work and outside. While it is still a work in progress, by trying new avenues and centering equity, I have emerged from the first year of my fellowship with greater capacity to apply GBA plus and, as a result, as a better equipped public servant.
Ademir is a Senior Policy Advisor at Impact Canada. He is responsible for measuring, analyzing, and reporting on the immediate and long-term impacts of the Challenge portfolio. He also supports the design of new Challenges and mentors Impact Canada's Fellows on the challenge process.
My interest in the Fellowship program was strong and immediate. The reason why was simple: because the method works. Impact Canada is dedicated to pursuing considered, evidence-based approaches that achieve outcomes which address big, pressing public policy issues. Who wouldn’t want to be a part of a team doing that kind of work?
As a City of Toronto Urban Fellow, I led a project to design and launch an innovative procurement policy that added flexible options to the Requests for Proposals process. The experience gave me unique insight into the barriers to public sector innovation, and the many opportunities for solutions-seeking beyond traditional models in government.
My diversity of experience — from urbanism to international affairs to community organizing — give me a solid knowledge-base from which to analyze barriers and opportunities in different issues areas. More importantly, my experience helps me better understand the needs, interests, and abilities of people — of communities and of stakeholders. I have come to appreciate how non-traditional actors and marginalized voices can bring invaluable knowledge and perspective to problem-solving approaches.
From climate change to pandemics, the problems that we must confront as a society are becoming more numerous, intense, and complex. Solving them will require approaches that depart from ‘business as usual’ and that can marshal the full collective ingenuity of human problem-solving potential.
Outcomes-based approaches use the power of government to think and act at the speed of the private sector to serve the public good. These approaches can support the Government of Canada’s response to big problems by crowding in smart people and a host of tangible and intangible resources — attention, ideas, financing, to name a few. In turn, such approaches have network and multiplier effects that accelerate and improve the quality of problem-solving efforts. Outcomes-based approaches add an effective, adaptable tool to the Government of Canada’s innovation toolkit.
I will briefly offer two innovative solutions to problems that act as sources of inspiration for me:
"Think ahead to the problems and the opportunities you will have in the future, not just the ones confronting you now.
An Exercise in Finding Purpose in Work
Impact Canada, Impact & Innovation Unit, Privy Council Office
I really do love my job. What’s more, I love talking about my job. In fact, I love talking about my job so much that I find myself pivoting into job-related chatter in a plethora of non-work settings. Pub chats turn quickly from sports to work. Family dinners are overrun by funny office stories. On more than one occasion, during a date, I have drawn a makeshift org chart on a napkin.
I know this may sound odd, but it does spur interest. In an attempt to understand my passion, in each of the embarrassing scenarios above, the question always arises of what a “typical day” looks like for an Impact Canada Fellow. In each of those scenarios, I struggle to describe what a typical day may be. Not because the role is undefined, but because it is complex. The truth is that the role of Impact Canada Fellow finds its complexity in the nature of embracing a whole-of-government approach to policy — an approach that encourages cross-departmental collaboration and cohesion.
A Fellow will often fill a number of roles on any given day. In other words, I get to wear a number of “hats”. In an attempt to describe a day in the life of a Fellow, I welcome you to “get ready with me”, as I prepare for my workday. We will look through the different hats I have in my closet, and what I consider role-specific responsibilities that the wearer of each hat must embrace.
As we do this, I encourage you to consider the importance of these roles in your own work. Viewing your job as a combination of such roles may lead to a reconciling of ambiguity, or renewal of professional purpose, as it has done for me.
Our first stop in the closet is the Problem Solver hat. As a Fellow, I wear this hat when I perform technical tasks, such as writing code, creating visualizations, or contributing to brainstorming sessions. When I am reading through journals and papers, I have this hat on. I am fulfilling this role as I draft surveys, collect data, and craft presentations.
However, the wearer of the Problem Solver hat is one who is proficient in not only technical skills, but also problem definition. The Problem Solver understands that sometimes, problems are not easily seen or identified, which can lead to uncertainty. Oftentimes, I find myself aware that there is a problem, but not what the problem is. Successful problem definition requires empathy, flexibility, and depth and breadth of knowledge.
I encourage fellow Problem Solvers to think about a time when you were brought in to assist with solving a problem. Perhaps you were brought in even quite early, in the problem definition phase. How did it feel to be in this role? What challenges did you face? How did you overcome them?
The role of a Problem Solver is more meaningful than simply a math-wiz, more nuanced than simply a number cruncher and more prominent than simply a presenter. Those who wear this hat are integral to the many steps of the policy development process.
We look to the right of our Problem Solver hat and see the hat of the Liaison. Those who wear the Liaison hat demonstrate personability, politeness, and professionalism. In my role as a Fellow, I put this hat on when I need to communicate knowledge across different levels of expertise or understanding. I also find myself wearing this hat during meetings where important knowledge from across teams needs to be transferred. A Liaison will find themselves attending and participating in meetings, but may also be asked to lead them. Those who wear this hat often author briefing notes, but may also be asked to simply provide input.
This role requires, perhaps more than any others, embracing ambiguity. In many instances, a Liaison may be working under varying org structures, intertwining timelines, and complex interpersonal relationships. When I wear this hat, I often remind myself how important my role is. How can policy be impactful if efforts are fragmented? The ambiguity you may feel in your own position may be a key indicator for you. The reason you are feeling ambiguity in your position may be because you are an integral part of a multi-team, impact-driven approach to purposeful work.
Liaisons are key connections between teams — they are responsible for the development of professional networks, the advancement of programs of research, and the championing of projects and policies. Fulfilling the role of the Liaison means taking a key role both within and across teams.
Next in the closet is our third hat — that of the Public Servant. When I am wearing this hat, I am taking on significant responsibility. My role while wearing this hat includes several official qualities, including being a responsible steward of public funds, and a diligent worker on policy areas and Mandate Letter commitments. However, equally as important (and perhaps less tangible), are the other responsibilities associated with wearing this hat. A Public Servant is a worker who pursues excellence, values integrity, and has respect for the democratic process and the people involved in carrying this out.
Public Servants must understand that there are macro- and micro-level elements of each policy area. Policy work involves big tasks, large teams, and broad topics; the macro elements. However, it also involves individual people, unique talents, and irreplaceable passion; the micro elements. Public Servants value each of these, and refuse to lose sight of one in favour of the other.
While wearing the Public Servant hat, I attempt to embrace a mentality of “purpose over projects.” Like so many others, I became a Public Servant to do what the name entails — to serve others. While this may manifest different for different folks, one common theme tends to emerge — making a positive difference in the lives of others. When we remember that purpose, and refuse to value it less the projects themselves, we emerge as integral, excellent, respectful Public Servants.
We have collected three hats in our workbag so far. We have one final hat to grab before we head out the door to go to work. This is the Leader hat. The Leader hat, and by extension, the Leader role, may be the toughest to define. As an Impact Canada Fellow, I get several formal opportunities to practice leadership. This can be leadership in a subject area, leadership in thought creation, or leadership in a technical field. While all significant and valuable, I find the most important aspect of the Leader role the answers to what I ask myself as I place this hat on my head and look in the mirror: “Am I somebody that I would follow?” In other words, have I embodied the leadership qualities that I find so valuable in those who have led me?
As a Fellow, I have no shortage of exposure to extraordinary leaders. To be a Leader — to wear this hat — is to accept the responsibility to grow every day. To this end, the stride of the Leader is in step with that of the Public Servant. Although cliché, embracing this role is critical not only from a career advancement standpoint but also that of an impactful worker. When I wear my Leader hat, I seek not only to lead others but to grow myself.
I really do love my job. Being able to fulfil each of these roles is a privilege. Being able to wear each of these hats is a pleasure. My hope is that this exercise in role definition has helped twofold. Firstly, to define what it is that an Impact Canada Fellow does on any given day. Secondly, to demonstrate how important it can be to break down a position that may otherwise feel ambiguous into more clearly defined roles. This allows for us to embrace each role uniquely, and commit ourselves to improvement across multiple domains.
I encourage you once again to take the time to consider what hats you may be wearing at your job, and how you can embrace the responsibilities associated with each. I have a feeling you may find that at the very least, it brings clarity, while having the potential to bring an increased sense purpose to your work. However, while it can be beneficial to define these roles and submit ourselves to improvement within them, remember that you are unique — you bring your own skills, experience, and expertise to your position.
After all, you’re not just a hat rack.
Navigating Imposter Syndrome and Valuing Your Uniqueness in the Public Service
Impact Canada, Impact & Innovation Unit, Privy Council Office
The Impact Canada Fellowship Program offers Fellows a unique opportunity for highly skilled, individuals to work in host Departments across the Government of Canada in two distinct disciplines: Behavioural Science and Challenge Prizes, with the aim to increase capacity in the existing workforce.
My name is Meghan MacDonald, and I have been lucky enough to be a Challenge Prize Fellow with Impact Canada working at the Canadian Space Agency (CSA) on the Deep Space Food Challenge, and in the scoping of a new Challenge relating to space resources. Working for both Impact Canada and the CSA has truly been a highlight of my professional career, and I feel so grateful to be supported by two teams that are exceedingly innovative, supportive, and talented. Six months in, I want to highlight something so many of us have experienced- imposter syndrome, and talk a bit about what I have learned along the way.
I will never forget signing in to my interview for my Fellowship at Impact Canada and seeing my now host Department manager on the screen. I double (and triple) checked the Department listed under his name: The Canadian Space Agency (CSA). After the interview, I sat with myself in disbelief at the mere possibility that I, a clinical social worker by training, could ever land at the CSA.
Fast forward to my first day at Impact Canada and the CSA in November of 2022 (Spoiler 1: still in utter disbelief). I was surrounded by wildly intelligent, humble colleagues. My excitement was palpable, but I could not help but wonder how I would ever add value to an environment that already seems so abundant with talent. I questioned where I would fit in, what I could contribute, or how I could ever measure up to my wonderful teams, both at Impact Canada and the CSA.
Six months into my Fellowship working as an Impact Canada Challenge Prize Fellow at the CSA, there are so many things I have learned that I would tell my former self that I would love to share with you.
Spoiler 2: Aerospace, physics and bio resource engineering do not come easy to me. I often joke about my Masters in Social Work failing to teach me about engineering and space, when I really should be focusing on the incredible things it, combined with my experience in the field has taught me. For example:
When I first started at CSA and Impact Canada, I spent so much time thinking about what I lacked, when I should have kept my focus on where I could bring value to my team. At Impact Canada, we are really lucky to have such a tailored onboarding process that helped me navigate some of these doubts, and at CSA, my colleagues and manager’s openness were key in making me feel so supported and comfortable as I learned my new environments and where I best fit in.
The more comfortable I became in my role, the more I realized there is such an important space (pun intended) for what does come easier to me, which is exactly why I was brought in as a Fellow. Reflecting on my clinical experience, both past and current, I realized that this is a key tenet of strengths-based therapeutic interventions: when we shift our locus of control to reinforcing our existing strengths, our confidence and competence both grow. Yes, as a new Fellow, or new member of any strong team, you may feel overwhelmed at all of the amazing skills and knowledge they have, but yours is also invaluable.
Many Fellows are high producers and achievers, which is desirable and necessary, but this can also be paired with some challenges- always asking if we are doing enough, producing enough, bringing enough value to the team. Spoiler 3: You, just as you are, with the current skills, knowledge and experience you have, are more than enough. Lean into your strengths and your value, and remember you are here in this position for a reason (the Fellowship is a highly competitive recruitment process, so no one finds their way here by accident).
Before I came on as a Challenge Prize Fellow, I did not consider the duality of growth and change: that excitement and wonder is paired with anxiety and discomfort. As soon as I leaned into the discomfort of the uncertainties that come with growth and the ambiguity that is early stage Challenge design, I became comfortable in the discomfort. As humans, we are naturally adverse to change, but the irony of life is that we cannot grow in a steady, unchanging state.
The more often we can comfortably sit in our discomfort, the more resilient and adaptive we become. So settle in to that initial discomfort, and try to embrace the change as much as possible. Spoiler 4: You will learn and grow so much by opening yourself up to discomfort in your life.
Change is always hard, even when it is exciting and positive. When you are growing and learning, you will feel uncomfortable. Accepting how you are feeling and finding comfort in the discomfort, knowing it is temporary, is important.
‘I will not pretend I wasn’t petrified. I was. But mixed in with the awful fear was a glorious feeling of excitement. Most of the really exciting things we do in our lives scare us to death. They wouldn’t be exciting if they didn’t.’ — Roald Dahl, Danny the Champion of the World
Simon Sinek uses the metaphor of the first pancake for trying new ideas: the first pancake is never perfect. We use it as a test to see what we need to improve on to make our next pancake (hopefully) much better. It is the same with ideas- sometimes we just need to try something, test it out, and then improve on it. When we are growing in a new role, we need to start somewhere, and sometimes that means putting “the first pancake” out there. It may not be perfect, but we need to start, fail, and grow from all that we have learned. I know this can feel counterintuitive when you are naturally someone who wants their work to be polished and perfect, but there is an important place for testing your ideas and iteratively improving on them.
I have been so lucky to feel extremely comfortable testing my first pancakes with my team, learning what works, how I need to pivot my approach, and how to best support the efforts of Impact Canada and the CSA, but this was a learning curve for me. The more I realized I was safe to try ideas, make them better, and try again, the more I have learned overall. Spoiler 5: You will make some mistakes, whether you embrace it or not. If you embrace it, you can learn so much about iterative improvement.
As a social worker and therapist by trade, I talk so much about the importance of vulnerability and openness, though I can always work more on implementing it myself. If you are feeling imposter syndrome, share this with someone who you trust. When I first started at Impact Canada and the CSA, I remember sharing with my colleague how I had imposter syndrome, and they immediately validated how I was feeling. It was so comforting to realize that a person I looked up to had also felt the same way. When we feel things alone, we often think our feelings occur in isolation, but this is rarely true.
Whether as a new Fellow, new employee, or just as a human being navigating this uncertain and messy landscape of life, being open and honest with people you trust is essential in us knowing we are not alone. The best thing I can remind myself, and subsequently tell you, is that none of us are wildly confident or sure about what we are doing all the time- even my talented, highly knowledgeable colleagues at the CSA and Impact Canada who I look up to and aspire to learn from. Our openness to being vulnerable does not only create a community of authenticity around us, but can support others in being vulnerable, open and authentic also.
Last, and most importantly, you are valuable, important, and so great for who you truly are, not only as a Fellow or employee or manager, but for who you are as a human. This seems so obvious as a statement, but for many of us it can feel hard for us to dissect our value from what we are producing, achieving, or demonstrating. Your value is inherent- you do not need to do or be anything other than who you are to be valuable.
The first days at a new job can be a mix of emotions: excitement to begin a new chapter; anxiety over fitting in with an unfamiliar office culture, and bewilderment at all you do not know. Onboarding is an opportunity for a department to channel that anticipation into feeling like a member of a productive team. It sparks enthusiasm to contribute.
The current model of hybrid and remote work, while liberating in many ways, presents obvious challenges to the onboarding process. A traditional in-person onboarding would be ideal because we are social creatures. Yet, it is not feasible for remote employees located distantly. A fully remote onboarding is easily arranged, but it could also fail to leave a new employee feeling truly integrated into their team and organization.
As three new Behavioural Science Fellows at Impact Canada, we experienced a new hybrid approach to onboarding. Though we started at the same time, we are each based in different cities (Ottawa, Toronto, Montreal). This translated to two days of in-person onboarding spread across Ottawa (Michael and Matthew) and Toronto (Angela), followed by fully remote (Michael) or hybrid onboarding (Angela and Matthew) for the remaining sessions over the next several weeks.
As background, we applied for the Behavioural Science Fellowship in 2022 and began our journey with Impact Canada on February 6th, 2023. Angela and Michael came into the Fellowship from academia, both having completed doctorates in psychology. Angela’s Ph.D. was in behavioural neuroscience, focusing on the research topic of eating behaviour. Michael’s research was in cognition, focusing on learning and memory for music. Matthew was previously a public servant, working as a policy researcher for Parliament. We are the latest members of a rapidly growing team, which has expanded from fewer than 10 fellows two years ago to nearly 30 today.
Like our backgrounds and locations, our fellowship placements are quite different. Angela is embedded within Public Health Agency of Canada (PHAC), working on a pre-existing project on vaccine confidence in the short-term and risk communication in the long-term. Matthew is the first behavioural science Fellow to be embedded with a new partner organization, Agriculture and Agri-Food Canada (AAFC) and will be working on increasing the use of environmentally beneficial management practices. Michael is working centrally at the Impact Canada itself on the Program of Applied Research on Climate Action (PARCA) longitudinal survey focusing on climate change.
It was apparent from the outset that our onboarding was a high-quality program, resulting from iterations and feedback from past Fellows.
On the first two days, Matthew and Michael onboarded in Ottawa while connecting virtually with Angela, who was in Toronto. Our schedules were planned down to the minute, packed with invaluable learning sessions led by various Impact Canada members. Additionally, there were virtual and in-person social activities with participation from all members. We learned quickly that Impact Canada is more horizontally structured than other departments, with fewer layers than the traditional government hierarchy. For Angela and Matthew, these days were an introduction to the offices where they will continue to work multiple times a week in a hybrid schedule. For Michael, who will work fully remotely, these days were an opportunity to experience the team culture in person and become acquainted with the staff located in Ottawa.
In the following days and weeks, we were introduced to our project areas and teams. Our managers and colleagues prepared helpful reading packages that were individually customized. We were encouraged to read at our own pace. Support from previous Fellows comes through a buddy system that pairs us with research mentors. We meet regularly with more senior employees or managers. We were also encouraged to set up virtual or in-person coffee chats with other Impact Canada members. To our delight, we learned that this kind of casual meet-and-greet is embraced throughout our unit.
Having previously worked for a variety of government organizations over the years, Matthew observed that the orientation was exceptionally comprehensive. The tailor-made written onboarding materials continue to be helpful as we encounter issues and processes for the first-time months into the Fellowship. Crucially, many key administrative questions, which can be too easily glazed over, were covered in detail early on.
The three of us were supported every step of the way through the structured onboarding process. The People and Talent Team (PTT), management and fellows were physically present in Toronto or Ottawa for our onboarding. The PTT went above and beyond to offer us a positive onboarding experience. They provided us with the necessary tools to transition into our new roles while offering guidance and making us feel comfortable asking our many questions.
We were immediately and warmly invited into the behavioural science team, which has a culture of collaboration and friendship. The team has grown immensely and is becoming a well-oiled machine. Impact Canada is comprised of a wide range of brilliant minds from various scientific fields that are working hard to improve the lives of Canadians. We look forward to contributing to the team and our nation as we develop our fellowship projects.
For the past decade, my research has centred around the study of eating behaviour. Though each project had specific research questions, the methodology and results branched into various fields of psychology and other social sciences. Having experience with a multidisciplinary topic will allow me to ease into collaborating with the cross-functional Impact Canada team. I look forward to drawing from different disciplines and diverse perspectives in support of Canadian public health.
I was excited by the opportunity to leverage empirical data about human behaviour and decision-making to promote positive change and a better future for Canadians. It will be rewarding to be a part of a team that uses science to make a tangible and productive impact, tackling real-world problems and working to help our country thrive.
Behavioural science can enable researchers to understand how people think, behave and make decisions using rigorous methodology and analysis. Our government can leverage behaviourally informed insights to implement and provide better programs, policies and services for Canadians. By relying on what the data tells us with an evidence-based mindset, we can find solutions to everyday public health problems for our nation.
My Ph.D. research applied a theory of drug addiction to investigate the psychobiological processes that drive us to eat when we are not hungry. I am most proud of a result that revealed an unexpected and novel gap in the literature. By identifying missing pieces in a body of research, we can pursue a better understanding of past findings and inform future research.
"I look forward to drawing from different disciplines and diverse perspectives in support of Canadian public health."