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Impact Canada is driving a shift in the way the Government of Canada uses new policy and program tools to help address complex public policy challenges. With a focus on “the how,” Impact Canada supports departments to build results-driven approaches that work for Canadians.
Led by a Centre of Expertise housed within the Impact and Innovation Unit of the Privy Council Office, Impact Canada works with departments in applying innovative financing approaches, new partnership models, impact measurement methodologies and behavioural insights in priority areas for the Government of Canada.
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Summary
Objective
Support the development of federal COVID-19 communications to drive positive behavioural change.
Approach
Application of the principles of behavioural insights and what is working internationally to the development of federal COVID-19 communications campaigns.
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Contact Us
For more information, contact the Impact and Innovation Unit of the Privy Council Office.